The Key Sessions are as follows:

 A. The Consumers 
Session 1: Cultural Compass: Understanding The Filipino Consumers 
By: JV Villabroza, Chief Client and Solutions Officer, Kantar Insights and President, Kantar Philippines

B1. The Brand

Session 2: Cultural Connection: Defining Your Brand Identity

By: Bea Martinez, Marketing Manager, Century Pacific, 2023 Mansmith Young Market Masters Awards Winner

B2. The Brand

Session 3: Cultural Continuity: Managing Brand Extensions and Sub-brands

By: Gretchen King, Senior Group Consumer Unit Head, NutriAsia, 2016 Mansmith Young Market Masters Awards Winner

C. The Strategy
Session 4: Cultural Collaboration: Building Brand Communities and Advocates

 By: Adi Timbol - Hernandez,Corporate Relations & Impact AVP, McDonald’s Philippines, 2017 Mansmith Young Market Masters Awards Winner

What’s in it for you?

✅ Break down cultural drivers behind Filipino consumer behavior

✅ Build a brand that connects and converts

✅ Learn from real brand challenges and how the experts solved them

✅ Network with decision-makers and game-changers in the industry

Who is this summit for?

This summit is designed for marketers, brand builders, business owners, entrepreneurs, corporate strategists, brand managers, and decision-makers who want to gain deeper insights into Filipino consumers and future-proof their brands through culturally grounded strategies.

Invest in your marketing success with Mansmith!